Real Friends

Projects

Poster for The Abnormal Beauty Company: a skincare bottle falling into water

The Abnormal Beauty Company

No revolution is ever ordinary.

A rare look inside the rise of The Ordinary, the brand that shook the industry and changed beauty forever.

Feature Documentary | 2026

Directed by
Aref Mahabadi
Produced by
Lana Belle Mauro & Mackenzie Donaldson
Presented by
Real Friends Media and The Donaldson Company, in association with Fifth Season.
Recognition
Tribeca X 2025 — Best Feature
2026 Clio Entertainment Awards — Shortlisted
Trailer
Tribeca X 2025, Best Feature laurel over a blue-lit still from the trailer
Still from The Abnormal Beauty Company: a butterfly resting on a framed photograph Still from The Abnormal Beauty Company: a group conversation in a living room